Libya Mall — Reviving the Marketing Identity and Rebuilding Trust

Despite its strong reputation, the mall faced several challenges: weak, distinctive media presence; ineffective targeting on social media platforms; lack of visibility for the mall's identity and its affiliated brands (such as Viviu Restaurant, Muq Café, Pancho Kids brand, and Lee Burger); the need to rebuild trust with customers and visitors; and underutilized indoor and outdoor advertising screens as an additional revenue source.

Our company worked with the new management to develop a comprehensive marketing plan focused on: strengthening Libya Mall's position as a leading tourist and shopping destination in Benghazi; targeting families from different regions of Libya (east, west, and south); organizing ongoing activities and events to revive the atmosphere inside the mall (such as the Mall's Anniversary, Libya Mall Summer Activities, White Friday); developing a digital media plan focused on precisely targeted content and ads; and managing and marketing the indoor and outdoor advertising screens to generate new cash revenue and increase the mall's commercial returns. Implementation began on 15/8/2024 in cooperation with the mall's new management.