Enhancing the Iwan Connect Ultra Service for Iwan Telecom

Following the earlier success of the Connect service, new challenges emerged: increased competition in the home internet market; growing user demand for stable, high-speed internet, especially among gaming and individual-activity enthusiasts; and the need to directly reach targeted residential neighborhoods and convince customers to upgrade or subscribe to the service.

Our company provided practical, direct marketing solutions through: launching a targeted field marketing campaign aimed at individuals to attract residents in targeted buildings and residential areas; targeting specific neighborhoods in Benghazi and Tripoli; direct communication with customers to highlight the benefits of the Iwan Connect Ultra service, particularly its speed and stability for online gaming; using supporting printed promotional materials to clarify benefits and increase subscription rates; and employing marketing methods tailored to raise awareness and strengthen trust between the company and customers.