ViViU Restaurant & Café — Building a Modern Egyptian Dining Brand

Introducing Egyptian food with a modern touch to the local market, and building a strong, distinctive brand — while highlighting the place's experience and vibe, and its draw factors as core elements.

A comprehensive body of work was carried out, including building the visual identity, developing the menu, producing professional content, managing social media, and focusing on marketing ViViU as an integrated destination experience — alongside activating the restaurant through ongoing in-house events.